human creative production will not yield to advances in artificial intelligence. Whoever thinks otherwise does not understand what human beings are and what our creativity is equivalent to.n
This statement is not resounding: it depends on the rules under which we determine our culture and our technological expectations. In the past, humans have attributed great power and ingenuity to even lifeless totems. It is very possible that if we come to treat AI as if it were far superior to us we will end up attributing the creative capacity. If that were to happen, it will not be because the machines have surpassed us but because we have denigrated ourselves.
Creative performance works differently in different areas. I cannot offer here a complete classification of the different types of creativity, so, to demonstrate my point of view, I will outline an argument that encompasses three quite different examples: music, games and mathematics.
In this scenario of dizzying change, what skills should companies focus on for the development of their human resources?
Artificial Intelligence and Emotions
There are three human skills that cannot be replaced by Artificial Intelligence, in which human beings present an advantage today insurmountable, and are empathy, leadership and creativity:
Empathy / ElThe leadership / Creativity
In conclusion, in this scenario of need to reinvent itself, the unstoppable trend is the use of Intelligent Automation technologies not only to execute administrative tasks but also to reinforce customer service, perform basic analysis and management tasks, and facilitate innovation processes.
But we must not be carried away by the already traditional and irrational fear that machines will replace man. If this process of transformation pushes us as humanity towards jobs in which the main necessary qualities are empathy, leadership and creativity, welcome be change.
More : https://ukparliament.shorthandstories.com/cet-ai-creative/# Artificial intelligence and intellectual property rights for creative workers.
https://www.gov.uk/government/consultations/artificial-intelligence-and-ip-copyright-and-patents
Artificial intelligence and infringement of intellectual property | Intelligenza artificiale e violazione della proprietà intellettuale. PDF https://universitypress.unisob.na.it/ojs/index.php/ejplt/article/view/2088/1625
https://www.aisdue.eu/wp-content/uploads/2025/10/Post-Garcia-Alfaraz.pdf
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